Before starting a career in Marketing you should keep your facts right! isn’t it?
How to Start Your Marketing Career When You Know Nothing About Marketing?
If you want to start your career in the field of Marketing you should these 6 segments also called the Law of Marketing!
Laws are the rules and regulations which are the foundation for any Campaign, basics should be strong so as to learn any skill.
- The Fundamentals of Marketing:-
What is Marketing?
Marketing is the promotion of products or services to a target audience
Bringing awareness about the product is the most important thing, The process of marketing starts even before the product is not ready. Marketing Starts before creating a product, selling a product, and even after using the product to push the customer to buy related products.
Always remember that Sending the Right Message at the Right Time to the Right Person is the key to success.
Why learn Marketing?
- Marketing has a long shelf life
- will never go out of fashion
- Immediate ROI
- Understanding Marketing is Understanding Business
Marketing is the most important step to build trust with the target audience which is named #MassTrust by my Mentor Digital Deepak. According to me, the safest career is Sales and Marketing.
If you have a strong brand there are chances for less marketing. Due to marketing, the customer gets a perception of the product.
2. Is Traditional Marketing still relevant?
Oh yes, traditional marketing never died but there has been a huge decline in the past. But even today a few brands are investing and doing great.
What is Traditional Marketing?
Traditional Marketing is the way of marketing through TV, Radio, Newpapers, Magazines, and Billboards, you have a wider set of audience. In simple words, type of marketing that isn’t online. Through Traditional Marketing we can reach 65% of the Indian population with Radio and have 450+ million reaches with the newspaper
Advantages
- Finding ads in newspapers, magazines is easy
Disadvantages
- Reaches only the local audience
- Results can’t be measured, In some cases
- Expensive as compared to digital marketing
- Hard to target your specific audience
What is Digital Marketing?
Using digital channels such as websites and social media platforms as tools for marketing communication to the target audience. We can customize the niche and perform natural sales, deep marketing, and direct marketing.
We can target only the English speaking audience here, where we can target the customer using the sales funnel.
Advantages of digital marketing
- More brand awareness
- Higher inbound traffic
- Higher conversion rates
- Improved brand loyalty
- Cost-effective
The major categories of digital marketing are:
- Search engine optimization[SEO]
- Search engine marketing[SEM]
- Email marketing
- Affiliate marketing
- Content marketing
- Social media marketing[SMM]
- Pay-per-click advertising[PPC]
Traditional marketing doesn’t allow direct interaction with customers, but digital marketing offers a higher level of engagement and interaction. Your brand can also easily build better and long-lasting relationships with customers by interacting with them via video, surveys or webinars, and social media channels.
3. Know about the CATT Marketing Funnel
What is your approach to get a lead, and convert the customer to a paid user?
For a customer to purchase your product, should first understand the quality of the product which you offer, and the value addition with it.
The Levels Marketing Funnel is -
C — Content — We have to create useful content that attracts our target audience through blogs, posts, videos, lead magnets, live webinars, etc. The main reason for giving blogs is to drive traffic and use it as a lead magnet.
A -Attention — How do you get the attention of the customer? After giving a blog to read or a video to watch, we have to divert the attention towards the product by using SEO, Social Media, Paid Ads, Referrals campaigns.
T- Trust- Building trust with the audience is the most important part of the funnel, where you send out communications like Automated Emails, SMS, Reminder Emails, and retargeting ads based on who your target audience so that each and every person feels like you are communicating with them directly, this campaigns would build trust.
T- Transaction-which means converting your leads into Premium customer by Natural Sales Method
Lead generation formula by Digital Deepak:
Wealth = n^CATT
-where ’n’ stand for Niche,
’CATT’ stand for Content > Attention > Trust > Transact.
4. Integrated Digital Marketing
We follow content marketing, social media marketing, SEO, email marketing, paid ads, Sell & Convert as the concepts we follow individually in Digital Marketing but what if you Integrate all the concepts and strategies accordingly. That's Integrated Digital Marketing.
Understand the Link between all the concepts -
5. Personal Branding
Branding a product or Branding yourself is important?
Elon Musk or Telsa which is famous?
Obviously, it's Elon Musk! Why & How?
Personal branding builds trust and recognition in the customers and they understand the value of your product basing on your personal brand
Branding is the Key for any business to grow.
The growth of personal branding is gained through these steps below:
Learn:
Upskill yourself by Investing in learning a new skill. Understand the concept, remember the facts, and Implement.
Work:
Implementing the topics in real world will give you a better understanding of the concepts learned.
Blog:
Try writing a blog about what you have learned. When you write, you not only understand the concept better, but in the process, you also build a personal brand.
Consult:
Now that you have your personal brand through the blog, you can now implement the concepts learned to apply it in any real-time project and help the company to grow
Mentor:
Mentoring will help us to improve and understand the concepts to a new level. If writing a blog gives some clarity on the topic, then consulting is the next level and mentoring is a completely new level of clarity.
Start-up:
Introduce a new Product in the Market using the experience which the previous steps and Launch the product after answering all the FAQs which will be easy in dealing the clients
here are the 6 stages to Personal Branding
- Learn a skill
- Practise
- Write a blog about it
- Consult customers and organizations
- Mentor clients
- Launch your own Start-up
Marketing is the most important step to build trust with the target audience which is named #MassTrust
6. How to choose your niche?
To know your niche you need to answer 3 things.
- What am I good at?
2. Who are my competitors?
3. How much time, do I have to reach the best position in the market?
You should be passionate enough in the niche you choose and create a personal brand in a way that your products are sold without many followups
These are the Topics to be focused on before you start a Marketing Campaign.
Please share your feedback in the comment section below and ask me if you have any doubts would love to answer your questions. To Know more and Practise the Digital Marketing concepts do join the Internship by Digital Deepak.
Thank you
Vinay Vemparala
